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See what people are saying about my work.

"powerhouse"

"transformational"

"fearless"

"amazing to work with"

"strong leadership"

"genuine care"

"Nicole Hunt is a powerhouse UX researcher whose strategy, insight, and collaborative spirit elevate every team she joins. Her ability to partner with designers during usability testing, deliver timely research insights, and contribute meaningfully to product conversations is truly unmatched.

Nicole isn’t just a contributor—she’s a transformational teammate. She adds depth to design discussions and encourages more thoughtful communication across teams.

Her expertise in Google Analytics and benchmarking shines through in every report. Each piece of research she produces is structured, clear, and packed with actionable insight.

Beyond the data, Nicole’s influence runs deep. She successfully introduced UX research to our Safety and Training product space—a milestone shaped by her dedication and genuine care. She’s a consistent supporter of team efforts and brings a grounded presence that makes cross-functional work feel seamless.

Nicole has left an incredible mark on our UX practice at J.B. Hunt, and I’m truly grateful to collaborate with her."

- Carl Pegue, UX Manager

“As always, Nicole, I really appreciate the work that you've done. I mean, you're the first UX researcher I've worked directly with, and I think I've been a little spoiled.” 

- Cody Johnson, Product Manager

“Really whatever you think we should be doing [to improve our user training strategy] is what I want to support.” 

- Mike Davenport, Business Analyst

“I've been volunteering to notetake for Nicole's Compliance project. Having first hand visibility into her project/facilitation has been eyeopening & a rich learning experience.

Her contextual inquiry user sessions are next-level! I admire her professionalism, & warmth/kindness towards her participants. This combo allows her participants to feel 100% comfortable to walk through their workflows- while also ensuring no info is missed!

Great things will come from this project, on account of her great organizational, facilitation, & (upcoming) analysis skills.

- Anastasia , UX Researcher

“Engaging with UX research early in our scoping process has allowed us to confirm some assumptions and make adjustments as we disprove others. I have gone back to Nicole’s presentations multiple times to reference my users’ needs, wants, and challenges in their own words so that I can in turn work with our product teams to exceed those users’ expectations.

The insights Nicole has been able to capture from our stakeholders from all level of the organization enable the customer value delivery that J.B. Hunt makes a priority.”

- Cody Johnson, Product Manager

“Can we have UX research for every big roadmap item?” 

- Joshua Brannon, Expert Software Engineer

“I've copied that user quote over to our dev wiki and will point to that in the future. Thank you, thank you! I've been trying to verify this for years.” 

- Steven Silvey, Product Owner

“Nicole played a pivotal role in our Personas 2.0 project, demonstrating strong leadership and operational excellence. She collaborated iteratively with me and other researchers, tested the value of our work with her product teams, and organized persona data in a way that made it significantly more actionable. Her thoughtful approach and commitment to quality helped transform our personas from static artifacts into a dynamic, strategic tool for empathy, prioritization, and success measurement.”

- Tim Rice, UX Design Expert

"Nicole is an amazing person to work with. She consistently helped me understand what kinds of research to use and when. She'd review my work and give me feedback and direction. Not only that, she taught me how to conduct some forms of research. Nicole helps build the bigger picture of what we're building and who we're building it for."

- Stewart Hines, Sr. UX Designer

“Thank you for all your help with setting up the contextual inquiries with the drivers, showing me how to use UserZoom and EnjoyHQ. Im so grateful for your expertise and collaboration."

- Eduardo Martinez, UX Designer

“Thank you for always being fearless in sharing your work with the broader research group and then, genuinely seeking to learn and grow from others.

- Patrick Carner, UX Research Expert

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